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Product Marketing Manager, Customer Identity

Position Description:
Okta's API Products power customer identity and access management (CIAM) solutions on which modern, secure, and frictionless experiences can be built and brought to market quickly. Our approach is rooted in an identity leadership that enterprises trust and agility that developers love. It is why world class organizations like Adobe, Pitney Bowes, and Dignity Health have embedded Okta's API Products into their web and mobile applications to transform their customer experiences.
We are looking for someone to drive the business and go to market for Okta's API Products. This includes enabling the field, solving for new pricing scenarios, collaborating with business development on partnerships and partnering with corporate marketing to target the right buyers and influencers.
Job Duties and Responsibilities:
Develop and implement use case and industry-specific messaging and positioning for Okta API Products for Customer Identity and Access Management; working with all relevant functions to execute. Champion product positioning, strategic technology and channel partner engagement, developer engagement, validate market messaging, and evangelize your product offerings both internally and externally.
Develop and maintain an in-depth understanding of the B2B and B2C identity market space, products and service offerings, including overall value proposition, features, functionality, competitive landscape and the verticals and use cases where they are relevant.
Work with product management to ensure we are delivering on end to end scenarios that meet customer needs.
Develop tools and training to support the full sales cycle. This includes product demonstrations, sales training and technical content, as well as delivering competitive intelligence to the field and marketing organizations.
Deliver key messages that enable our marketing execution team and PR agencies to execute relevant digital and event-based campaigns and programs.
Collaborate on plans and build support content for state of the art digital and field-based demand generation programs that result in pipeline for the sales organization.
Provide "in deal" support to sales team for Customer Identity and Access Management related deals.
Minimum Knowledge, Skills, and Abilities:
Required:
2+ years of product management, solutions marketing or product marketing experience for an enterprise-focused software, SaaS, or web services company.
Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
Proven track record of creating industry and/or solutions-specific messaging and content
Strong research and analytical skills
Strong written and verbal communication and presentation skills
Passion for measurement, metrics and continuous improvement across the organization.
Project management skills, can manage multiple priorities in a dynamic environment
A degree in Computer Science, Engineering or a related field. MBA a plus.
Okta is an equal opportunity employer
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